Client Success Story

Driving brand and hotel growth for a boutique hotel

Finalist in Marketech Awards

Collaborative Planning

While paid search was driving bookings, it was unclear how much of this activity was truly incremental or whether it cannibalised demand from other channels. To determine this, we needed a precise methodology that could isolate the incremental impact of paid search from other demand drivers.

Data led approach

We built advanced statistical models that factored in media performance and conversion metrics. This granular analysis allowed us to uncover the incremental value of paid search,

AI at the heart

We created bespoke AI agents within Connect, our proprietary platform. Connect's data pipelines were connected across every source, with platform and first party feeds refreshing daily and market datasets monthly, giving the Agents the continuous fuel they needed.

Beacon flagged spend anomalies in real time, the Insights Agent tracked rising competitor search visibility, and weekly automated revenue reporting kept the whole portfolio's performance visible.

Nodal's specialists reviewed and actioned Agent recommendations weekly, creating a continuous loop between AI generated evidence and human commercial decisions.

21%

increase in ROAS (YoY)

22%

reduction in cost per acquistion (QoQ)

90%

increase in average booking value (YoY)

"Seeing this revenue growth from lower spend and a more competitive market show that Nodal's strategy is not just working, but outperforming"

Rebecca Griffiths, Marketing Director