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Client Success Story.
Client Success Story.
Driving brand and hotel growth for a hospitality client
Driving brand and hotel growth for a hospitality client
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Collaborative Planning
Collaborative Planning
Collaborative Planning
While paid search was driving bookings, it was unclear how much of this activity was truly incremental or whether it cannibalised demand from other channels. To determine this, we needed a precise methodology that could isolate the incremental impact of paid search from other demand drivers.
While paid search was driving bookings, it was unclear how much of this activity was truly incremental or whether it cannibalised demand from other channels. To determine this, we needed a precise methodology that could isolate the incremental impact of paid search from other demand drivers.
Data led approach
Data led approach
Data led approach
We built advanced statistical models that factored in media performance and conversion metrics. This granular analysis allowed us to uncover the incremental value of paid search,
21%
21%
increase in ROAS (YoY)
increase in ROAS (YoY)
22%
22%
reduction in cost per acquistion (QoQ)
reduction in cost per acquistion (QoQ)
90%
90%
increase in average booking value (YoY)
increase in average booking value (YoY)
"Seeing this revenue growth from lower spend and a more competitive market show that Nodal's strategy is not just working, but outperforming"
"Seeing this revenue growth from lower spend and a more competitive market show that Nodal's strategy is not just working, but outperforming"
Bec, Hotel Client