Smarter decisions. Faster.

The Engineering Behind Intelligent Marketing: Data Science at Nodal Marketing

We specialise in bringing together fragmented datasets from all your marketing channels, CRM systems, sales platforms, and even offline sources. This isn't just integration; it's about cleaning, structuring, and harmonising disparate data to create a singular, reliable source of truth for your marketing ecosystem.

Go beyond last-click. We build sophisticated multi-touch attribution models that assign credit accurately across every touchpoint in the customer journey, from initial awareness to final conversion. This allows you to truly understand the ROI of each marketing dollar.

Our data scientists develop bespoke AI algorithms and machine learning pipelines designed to solve your specific, complex marketing problems, giving you a truly unique edge.