Stay ahead of the competition with Competitor Sphere
What is Competitor Sphere?
Competitor Sphere is an invaluable tool crafted to give businesses in-depth insights into how their digital marketing performance stacks up against a defined set of competitors. By offering analysis across essential performance metrics—such as share of search, share of social media, site visits, and brand sentiment—Competitor Sphere enables businesses to gain a clearer understanding of their standing relative to their competitors.
This tool allows businesses to uncover potential opportunities and identify gaps in their strategies by monitoring rivals’ online presence and performance across various channels. Whether assessing the effectiveness of a brand's digital marketing strategies or benchmarking against industry leaders, Competitor Sphere delivers a holistic perspective that aids in making well-informed decisions. Companies can leverage this data to refine strategies, optimize media expenditures, and enhance overall marketing effectiveness, ultimately helping them maintain a competitive edge.
What do you get?
Competitor Sphere provides two types of outputs: custom reports and regularly updated online dashboards, offering businesses flexible access to competitive insights. These outputs feature in-depth comparisons of a business's performance against its competitors across various digital channels.
For example, the tool delivers insights into share of search, indicating how frequently a business appears in search results compared to its rivals. This information helps businesses refine their search marketing strategies to capture a greater share of search traffic. Likewise, share of social insights reveal how well a business interacts with users on social media in comparison to competitors, allowing for the optimisation of social media campaigns.
Competitor Sphere also supplies site visit data through Similarweb, enabling businesses to assess their website traffic against industry competitors and identify areas for improvement in attracting online visitors. Furthermore, brand sentiment data gathered from social listening platforms provides businesses with an understanding of how their brand is viewed in relation to competitors, highlighting potential reputational risks or opportunities for engagement.