Uncover the Real Relationship Between Marketing Actions and Results:
AI powered marketing effectiveness
What is Impact Analyser?
Impact Analyser is an advanced AI model that quantifies the precise relationship between key marketing variables. For instance, it measures the impact of brand search on total revenue or the correlation between customer sentiment and website visits.
This allows agencies, marketers and publishers to fully understand the impact of their decisions in real time, ensuring effectiveness across the marketing funnel.
Why Nodal?
By utilising Connect, our AI platform, you get more data and insight at your fingertips in real time, allowing you to maximise every penny you spend.
With Nodal, you unlock:
Quantifiable Campaign Impact: Gain a clear understanding of campaign performance across the entire marketing funnel.
Data-Driven Briefs: Develop smarter, more impactful briefs for your teams and agencies, based on precise impact analysis.
Integrated Insights via Connect: Access and leverage your impact analysis through Nodal's centralised AI platform to ensure the data studies integrate and feed into the decision making process.