Precision Score identifies growth audiences and tells you where to spend
What is Precision Score?
A follow on from Strata, this takes in client sales data and allows us to apply a scoring mechanism to individual segments based on a multitude of previously unlinked factors. By leveraging these insights, Precision Score empowers businesses to fine-tune their marketing strategies and optimize resource allocation.
This innovative tool not only enhances audience targeting but also provides a comprehensive understanding of market dynamics, enabling clients to make informed and strategic planning decisions. As a result, Precision Score becomes an indispensable asset for improving ROI and achieving sustainable growth in competitive markets.
What do you get?
Allows clients to truly understand the value of audiences and apply statistical scoring mechanisms to them which ultimately feeds into planning and bidding decisions.
This level of insight not only enhances targeting accuracy but also maximizes return on investment, fostering more effective and impactful campaigns. Furthermore, the tool's adaptability means that as market conditions and consumer behaviors evolve, the scoring mechanism can be updated to reflect these changes, keeping strategies relevant and effective.
All insights are delivered through Connect, our AI platform.