Great Email Marketing, Delivered.
Why is email marketing still relevant?
Despite the rise of social media platforms, email marketing is still an important channel for reaching and communicating with your target audience. Statistics on email marketing indicate that this trend won’t be changing any time soon.
4 billion
is the number of people who use emails to communicate on a daily basis. This number is expected to rise to 4.6 billion by 2025.
$40
is the average ROI that marketers get from a $1 investment in email marketing. That’s because a well thought-out email marketing strategy can drive conversion.
69%
of marketeers use email to distribute their content. If you’ve got good content, email is still a great way of getting eyeballs on it.
81%
of SMEs still rely on email as their primary acquisition and retention channels. That means that in addition to your social media, you should still be using email to engage your customers.
68%
is the average open rate of welcome emails. If you’re not sending them to your audience, you’re missing out on a highly effective touchpoint.
*According to Hubspot 2023 Data.
Building a Comprehensive Email Strategy
Despite the development of advanced artificial intelligence (AI) platforms like ChatGPT and Bard, search engines still serve as a key platform of discovery for brands and new businesses, often serving as a key first step that consumers take when researching a product or service.
Good marketeers understand that search engines offer brands a more targeted way of reaching consumers by giving insight into specific search intention. Effective SEO means harnessing the right mix of content, keywords and site optimization to achieve increased visibility through higher page rankings.
BAU Email Strategy
Business-as-usual (BAU) campaigns provide a consistent and predictable way to engage with customers, allowing for regular communication and brand exposure. They enable businesses to maintain a steady flow of relevant content, promotions, and updates to their subscribers, fostering brand loyalty and customer retention.
Here’s what a basic BAU email strategy looks like:
Identify and define email goals
1.
Segment audience
2.
Develop content, layout & graphics
3.
Determine cadence & timing
4.
Track, analyze & improve
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We’ll help you set up your BAU strategy, refine your segmentation, and ensure your emails contain content that resonates with their respective target audiences. Through correct cadence, creative, and communication we can boost your open and click-through-rates to drive engaged traffic to appropriate landing pages for conversion.
Trigger Email Strategy
A trigger email strategy is a powerful approach to engage and nurture customers based on specific events or actions they take. By identifying key trigger events and setting up automated workflows, businesses can deliver timely and personalized emails that cater to the unique needs and behaviors of their audience. Trigger emails can range from welcome emails for new subscribers to cart abandonment reminders and personalized recommendations.
1.
2.
3.
4.
5.
Identify desired behaviours
Define email objectives
Develop Content, Layout & Graphics
Set up automated workflows
Track, Analyze & Improve
Trigger emails require setup and refinement. After you’ve identified the desired behaviors of your trigger audience, you can build dedicated trigger journeys that carry users down your marketing funnel. Trigger journeys often require optimization and tweaking to get right, weeding out the effective content or irrelevant emails to ensure that you’re driving maximum traffic and engaging in the right way.
Why Nodal Marketing?
We deliver highly effective trigger and BAU marketing campaigns. We’ve worked across a variety of different industries to analyze best practice for each one and combine learnings into an effective, dynamic email strategy.
At Nodal Marketing, we understand that success lies in making data-informed decisions. We combine the power of data analytics and market research with our strategic expertise to unlock valuable insights. Through a comprehensive understanding of your target audience, industry trends, and competitive landscape, we develop tailor-made marketing strategies that drive results.
Our team of seasoned professionals is dedicated to delivering exceptional services across a wide range of marketing disciplines. Whether it's crafting compelling content, designing captivating visuals, optimizing digital campaigns, or implementing innovative marketing technologies, we have you covered. We offer a holistic approach that seamlessly integrates various marketing channels to maximize your brand's reach and impact.
Let us be your trusted guide on the journey to success, connecting the dots between strategy and insight to elevate your brand and drive growth.