Elevate Your Marketing
What Does a Good Marketing Strategy Look Like?
There are tons of frameworks, guides, infographics, and tutorials that do their best to explain what good marketing looks like. Whilst a lot of them provide a good overview or starting point, they often omit out key steps that leave companies struggling for direction or scrambling to solve last minute issues. A good marketing strategy is holistic - it covers all areas of the marketing funnel and encompasses all required steps to get your desired results, without leaving your in the dark. It should also have clearly defined objectives that align with overall business goals - ones that can actually be measured - so that you can better understand progress and optimize campaigns moving forwards.
At Nodal, we’ve developed our own marketing framework that can be applied across multiple industries, for companies at all stages of their marketing journey. It includes everything you need to build your marketing from the ground up, as well as considerations for measurement and optimization, in five simple steps. Naturally, each step starts with the same letter.
Nodal’s Framework for Marketing Excellence
Establish
Alignment of overall business goals with marketing strategy, branding & design.
Enact
Completed setup of all channels in marketing mix to build a solid marketing infrastructure.
Execute
Creation & development of all assets for distribution on marketing channels.
Evaluate
Strategic insight and actionable recommendations on performance.
Elevate
Optimization of strategy and creative in accordance with insight.
Using the above process we can either create a tailored marketing strategy from scratch or, using a data-informed approach, evaluate your current practices to determine what areas can be improved. This approach ensures that marketing efforts are focused, impactful, and contribute to long-term growth and success.
Why Nodal Marketing?
We are a dynamic and agile marketing provider that is built on new technology, unburdened by legacy issues, empowering businesses to conduct effective and impactful marketing campaigns.
At Nodal Marketing, we understand that success lies in making data-informed decisions. We combine the power of AI, data analytics, platform audiences and market research with our strategic expertise to unlock valuable insights. Through a comprehensive understanding of your target audience, industry trends, and competitive landscape, we develop tailor-made marketing strategies that drive results. We have also built our own technology stack that has API connections from live external data (including economic data, travel datasets and cross-border traffic numbers) to uncover complex causal factors that feed into our planning decisions.
Our team of seasoned professionals is dedicated to delivering exceptional services across a wide range of marketing disciplines. Whether it's crafting compelling content, designing captivating visuals, optimizing digital campaigns, or implementing innovative marketing technologies, we have you covered. We offer a holistic approach that seamlessly integrates various marketing channels to maximize your brand's reach and impact.
Let us be your trusted guide on the journey to success, connecting the dots between strategy and insight to elevate your brand and drive growth.