Harness the power of Search
Use SEO to drive high-quality traffic to your website
Despite the development of advanced artificial intelligence (AI) platforms like ChatGPT and Bard, search engines still serve as a key platform of discovery for brands and new businesses, often serving as a key first step that consumers take when researching a product or service.
Good marketeers understand that search engines offer brands a more targeted way of reaching consumers by giving insight into specific search intention. Effective SEO means harnessing the right mix of content, keywords and site optimization to achieve increased visibility through higher page rankings.
How important is good SEO?
of web experiences begin on a search engine (mainly Google searches, images, and maps).
93%
of Google users don’t navigate past the first page of the Google search engine. First page of the SERP for the win.
75%
is the average closing rate for organic traffic. Search engine users that discover your website are more likely to be highly engaged with your content and transact more easily than other sources of traffic.
15%
is the number of factors that Google uses to determine the ranking of your website and relevant pages. This number is constantly changing as Google adapts it’s algorithm, but it’s important to understand how these factors will affect your search performance.
200
What does good SEO look like?
The short answer is….good SEO looks like the top of the SERP (search engine results page) - achieving a position for a particular search term that drives high-quality, highly engaged traffic to relevant pages of your website.
The longer answer is that good SEO is a mixture of technical and content based optimization that takes place over a prolonged period of time. In order to understand your current performance and to allow us to benchmark future success, we’ll conduct a thorough audit of your website, review your current and planned landing pages and keyword initiatives, and evaluate what your competitors are doing to determine an effective SEO strategy.
Next, we’ll use these findings to build your strategy from the ground up. We’ll fix any issues with your website, optimize existing content on your key landing pages, help you craft search engine friendly content to boost your rankings, and help you measure the impact of our SEO initiatives.
By benchmarking your existing SEO rankings and tracking the improvement, we’ll show you how your key pages are moving on results pages, what keywords you’re tracking for, what contribution organic traffic is making to your website, and how to continually optimize and improve your approach to stay on the first page.
Competitor & Market Research
We can evaluate what your competitors are doing to drive their organic search campaigns and understand what kind of content and keyword strategy will be most effective in differentiating your offering in a particular industry.
Landing Page Audits
We’ll review your landing pages to analyze on-page elements for relevance and keyword usage, as well as assessing technical elements such as mobile optimization, loading speeds, browser compatibility. Through a mixture of content and technical optimization we’ll ensure your landing page is set to work it’s way up the search engine results page.
Website Optimization
It’s not just landing pages - your entire website matters too. That’s because structure, navigation and performance of your website can affect your website showing as a whole. We’ll check technical items such as crawl errors, meta tags, canonicals, crawl budget, sitemaps, robots.txt, SSL certification and more. Get these right and you’ll maximize the potential to achieve better search rankings.
Keyword & Content Strategy
Good SEO doesn’t just require the right keywords, it also requires the correct usage of these keywords. Usually, the best way to do so is to create useful, informative content and ensure that potential readers will be able to receive value from your web pages. We’ll ensure that your content and keyword strategy gives you a robust offering that delivers value and drives engagement with your site.
Backlink Building
Backlinks serve as a measure of authority for your website and respective landing pages and can have a big impact on your search ranking. Ensuring that your content is being featured on relevant, high-quality websites, is mentioned in the right directories or on social platforms, and is part of the right blogs, tutorials and promotions can all serve to improve your search performance.
Why Nodal Marketing?
Part of a good SEO strategy is understanding that SEO methodology changes depending on how search engines update their algorithms.
Google, as the most popular search engine globally, retains its popularity by changing its search algorithm to ensure that it continually delivers the most relevant, valued content to its users.
At Nodal, we stay up to date with how search engines like Google and Bing update their algorithms and alter our approaches as required to keep your pages ranked. We also use state of the art AI technology to uncover keywords and tactics that would not be found through older technology offerings.
Our team of seasoned professionals is dedicated to delivering exceptional services across a wide range of marketing disciplines. Whether it's crafting compelling content, designing captivating visuals, optimizing digital campaigns, or implementing innovative marketing technologies, we have you covered. We offer a holistic approach that seamlessly integrates various marketing channels to maximize your brand's reach and impact.
Let us be your trusted guide on the journey to success, connecting the dots between strategy and insight to elevate your brand and drive growth.